Want your business blog to stand out above other blogs?

Let’s talk about how to make your business blog more appealing to your target audience and increase trust in your business.

#1. Give your business blog a less formal and more human touch.

The best business blogs are the ones that don’t scare their audience away with their business jargons. Many people find corporate organizations and business establishment (especially the large ones) scaring to death and unapproachable.

As a result of this, these people don’t make phone calls to these companies, let alone walk into the office for any service, even if they need it.

This is why it’s important to give your blog a more human approach by using informal language and appealing images rather than industry jargons all the way.

Going casual this way will instantly draw in your target audience.

• How to know and locate your target audience for your business

However, give your blog that polished and professional approach if your brand does not feel casual.

#2. Stay true to your business brand

By creating targeted themes within your blog. Let your blog content, pictures, fonts, colour all represent your brand…

Here’re the benefits of having a blog for your business.

#3. Create the right content your audience

Create the right content your audience is looking for to help nurture them to become your buying customers. One of the ways to know the content that will appeal to your target audience is to do keywords search for your niche.

• How to know what to blog about

#4.Connect with your audience

Let everything about your blog, from the video you create, responding to every comment, answering email messages from your readers, to the social media invite buttons, help your audience to connect with you.

#5. Make your blog easy to navigate..

 Make your blog easy to navigate. Most readers have a short attention span and will bounce off your blog if they don’t find it easy to navigate. Use navigations to give them direction where to go to.

Most importantly, ensure you lead them to a similar post or where they’ll acquire more knowledge about the post they are reading. Not only will this help navigation, but it’ll keep them longer on your blog and helps your SEO.

Another way to make it easy to navigate your business blog is by putting them in similar groups and adding headers. Such as most popular post, latest post, free download….

#6. Capture the interest of many readers.

 Use videos, polls, surveys, article writing, a contest to capture the interest of many readers.

#7. Consider allowing your employee to be the face of your brand..

Smart business owners utilise the voices of their employees in their business blogs. Because they know that the authentic voices of employees are the most powerful employer branding tool that exists.

#8. Focus more on giving values to your industry than promoting your products on your business blog.

There is really nothing wrong in promoting your products on your business blog, after all, your blog is an awesome place to market your products and generate more revenue. Only ensure, you place giving values to your readers above product selling.

#9. Step out of your comfort zone to help your readers. 

Most readers that come to your blog may be looking for solutions outside your areas of specialisation. Seek to address the needs even if it’s not what you offer. They’ll always remember you for that.

#10. Take care of your blog design.

Let the overall effect of your blog design be appealing and offer a comfortable place for your readers to consume your content. Make your blog like a beautiful and comfortable home your readers will want to come back to.

A poorly designed blog could be a turn off for any reader, notwithstanding how great the content on the blog is.

#11. Write compelling headlines for your business blog post.

Your blog post headlines should be catchy and promising enough to get your audience clicking it to read.

• How to write the best headlines for your blog post                                                                                                                          Here are great tips to improve your headline click-through rate. But don’t promise what you can’t deliver by using clickbait headlines. This is one of the surest ways to lose credibility.

#12. Ensure your business blog posts are optimised for search engine ranking.

Success online business owners know the importance of SEO to the growth of their blogs. Proper SEO improves the visibility of your blog in the search engine and gives you impressive ranking

#13. Know  your blog main customers’ acquisition channels for your business

In other words, what strategies are using to bring more traffic to your blog and increase sales. Determine which traffic channels are most valuable to your business, this will definitely give you a solid foundation in your marketing strategies.

Here are a few examples to help your decision. Which is best for your: email marketing, organic traffic, social media, paid traffic, guest blogging, commenting, forum participation…

There’s no right or wrong customer acquisition channel. Just find what’s best for your business. For example, if your business is fashion, you should be looking at Pinterest and Instagram for social media. Some other businesses may not find their audience in Pinterest, but Twitter and LinkedIn.

Find the best channel for your business.

#14. Have a strong strategy for converting visitors into customers.

When it comes to online business focusing on leading your customers to conversion is more important than unpurposeful acquisition of traffic.

Your visitors may not become your business customer until you know how to retain them and nurture them. The best way to get your visitors to keep coming back to your blog is to get them into your email list by putting a sign-up form on your blog.

This is further enhanced by offering a freebie in exchange for the email address using an autoresponder service. Mailer lite offers free service to the tune of 1000 subscribers.

The visitors that join your email list are your potential customers. Develop a good relationship with these ones, know them better and become their “go to resources” for your business information.

#15. Promote your content immediately it’s published.

For your content to get to your target audience promote it heavily after publishing. No matter how great your content may be. It will not garner much traffic except to promote it.

• Here’s what to do to your post when you hit publish to get immediate traffic to it

#16. Implement a routine publishing schedule.

Establishing Consistency in blogging helps readers to know when to expect your post. You can choose to post weekly, biweekly, or just any schedule that suits you. Only ensure you make it regular. It helps to make your audience come back to your as you publish regularly.

#17. Optimise your blog for mobile.

Most blog contents are consumed on mobile devices, This means if you plan to make it easy for your audience to access your content, you have to make it mobile friendly.

Ensure your site is mobile friendly, making it easy for your readers to read your blog post on mobile devices. Only recently Google declared it will give preference in ranking to a mobile-friendly site through its mobile-first scheme. In order words, if your blog does not scale for mobile, it may not pass google test for ranking.

Make your blog responsive. Such responsive blogs can shrink or expand on any mobile devices as you read. You’d have come across these kinds of blogs one way or the other.  Having a mobile-friendly site enhances users’ experience on your blog.

Getting an impressive mobile business blog is easy if you use the WordPress blogging platform to start your blog and use one of WordPress most customizable and mobile-friendly theme – divi theme.

#18. Optimise your blog for speed

Your readers’ time is valuable and a slow webpage may not be worth their time. Google has consistently said it will give preference to pages with fast loading time.

Because fast loading sites give better user experience and increase your page views than its counterpart – the slower websites.

In view of this, your website should be optimized to load as quickly as possible to help the odds of it ranking well in search engine results.

• How to supercharge your website speed

#19. Awesome images for your blog.

Complement your blog content with appealing images that represent your corporate brand. You know what they say, a picture is worth a thousand words. Because humans are visual in nature they get attracted to a post or blogs with pretty pictures. Using attractive images will help your blog. However,  ensure you source your image the right way to avoid getting sued for illegal use.

Here is a post on how to avoid getting sued for using images illegally.

Most images that appear free online are not free to use. Take all the necessary precautions to avoid getting into trouble.

Your best bet is to take your own photography and create your images. However, if you are not able to do this, here, are sites where you can get free images.

#20 Connect with other bloggers

Bloggers’ outreach is important and can’t be ignored if you want to make a success of your business blog. Blogging is a community, therefore, no matter how good you are, you need the support of other bloggers. Reach out to other bloggers in your niche for blogging or business relationship. Nurture this relationship, it’ll take you far.

Conclusion

Do you have more tips on how to make your business blog powerful? Share in the comment section below to help other business blogs soar.

This course is designed not only for you to develop a strong foundation in blogging, but also to help build your confidence online as a beginner.

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